Overview: Kerry Stevenson, the mastermind behind Gold Events, was facing a major challenge in the lead-up to the Australian Gold Conference at Crown Sydney, scheduled for August 25-28, 2024. With only a few weeks to go, ticket sales were underwhelming, and Kerry needed a robust strategy to promote the event, sell tickets, and ensure a successful turnout. That’s when High Peek Pro (HPP) stepped in with a comprehensive marketing solution that involved AI-driven ad campaigns and perfectly crafted landing pages.
The Challenge:
In July 2024, Kerry approached High Peek Pro with a problem—her upcoming Australian Gold Conference had several ticket options but low sales. The event featured:
- A free networking event on the first night,
- A 2-day paid conference with a variety of ticketing options, and
- A paid dinner night for VIP guests.
By August 5th, Kerry had sold only 164 free tickets and 84 paid tickets, with the dinner night also underperforming. She needed a strategy to boost ticket sales, engage a wider audience, and maximize the event’s potential.
2024 Australian Gold Conference | Crown Sydney Australia
The Solution:
High Peek Pro immediately went to work, collaborating with Kerry to:
- Fully Map Out Her Business: We dived deep into her event’s target audience, goals, and existing marketing efforts.
- Design Custom Landing Pages: High-converting landing pages were created to highlight the different ticket options, event details, and the exclusive dinner night.
- Create a Full Facebook Ad Campaign Backed by AI:
- We leveraged AI to track user engagement, optimize ad performance, and follow up with potential attendees.
- Ads were tailored to target different segments—promoting the free event, the paid 2-day event, and the VIP dinner night.
High Peek Pro completely turned around our ticket sales for the Australian Gold Conference. From custom landing pages to an AI-driven ad strategy, they mapped out every detail of our event. In just 21 days, we went from low ticket sales to selling out the dinner night and seeing a huge surge in paid tickets. I couldn’t be happier with the results—so much so that we’ve already added another event to our calendar for 2025, thanks to the success of this campaign!
Within two weeks, High Peek Pro set up:
- Landing pages for easy ticket purchases.
- Ad copy and creatives for the Facebook campaign.
Ticketing integration to seamlessly track sales and attendance.
Results
The results were nothing short of outstanding. In the 21 days leading up to the event, we allocated $7,500 in Facebook ad spend, which led to:
- Free tickets: Increasing from 164 to 539 tickets.
- Paid tickets: Rising from 84 to 440 tickets.
- Dinner night: Completely sold out with 150 tickets.
In total, Kerry saw an increase of over $87,000 in ticket sales in just 3 weeks.
Key Metrics:
Free Tickets: From 164 to 539 tickets sold.
Paid Tickets: From 84 to 440 tickets sold.
Dinner Night: Sold out with 150 tickets.
Ad Spend: $7,500 in 21 days.
Total Ticket Sales Revenue: Over $87,000 in 3 weeks.
The Expansion
Thanks to the overwhelming success of the Australian Gold Conference, Kerry has now added another event to her 2025 calendar, ensuring that Gold Events continues to grow and thrive.
Now Your Turn
Are you ready to take your event marketing to the next level? Book a free consultation with High Peek Pro and see how we can help you increase ticket sales and build an unforgettable event experience.
